Zappi growth financing
Torch Partners acted as exclusive financial adviser to end-to-end market research and customer insights platform Zappi on its recent growth financing led by Cipio Partners, with participation from existing investor Prime Ventures.
Zappi's end-to-end market research and customer insights platform allows enterprises to launch fully automated research projects within minutes, receive results within hours, significantly reduce costs and regain control of their own data. Brands can perform relevant analyses across campaigns, geographies and target groups more efficiently and effectively through Zappi's artificial intelligence (AI) platform.
The new growth round with Cipio Partners will help Zappi expand its existing product suite and deliver new industry-transforming solutions at a time when brands need help to better understand ad spend return on investment. Many of the largest global consumer enterprises are recognizing the benefits of shifting from expensive, consultant-driven agency relationships to automated platforms to help them compete in an evolving, fast-paced and demanding environment. Zappi's automated platform provides customers with the ability to test products and ad campaigns in a more agile, data-driven way at various steps in the product innovation cycle to deliver more impactful results.