Torch Partners has advised Blippar on a $54m Series D investment from Khazanah Nasional Berhad, the strategic investment arm of the Government of Malaysia, and existing investors.
Blippar is the world’s most advanced mobile augmented reality technology, harnessing image recognition, augmented reality and computer vision technology to bring the physical world to life through smart devices. With the Blippar app, you can interact with consumers through everyday objects to enhance brand communications and utility with digital experience, called "blipps".
Torch Partners acted as financial adviser to Blippar. This is the second financing on which Torch has advised Blippar and demonstrates Torch’s commitment to long-term relationships with the best global internet and technology companies.
The new financing will be used to continue development of Blippar’s technology and platform.URL: Investor:
Khazanah Nasional Berhad and existing investorsSector
Consumer Internet and Digital MediaProduct